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Film Poster


Audience
Audience for film posters is generally the same target audience for the films classification. This is because they are able to target the audience that are most likely to come and view the film. This means that what is visible on the poster is extremely important as it needs to be able to catch the eye of the target audience and make them want to find out more and come too see the film. 
This is done by using different images and colour schemes to attract them. For example if your target audience is teen girls then the way to attract them would be to use bright colours such as pink and purple. There would also be pictures that they would be able to relate with, such as boys and partying. This would make them relate to the poster and therefore make them then want to find out more and potentially watch the film. The poster could contain vital information about the film such as the date of release, where its shown, the director and cast and also the classification.
Film posters are placed all around, for example you might find the posters at movie theatre's where people would be able to see different posters of all kinds of genres, therefore the particular poster that you are producing must stand out in comparison to others. They are also placed around shops and streets, on bus stops and around on flyers. There also placed in magazines that are for this target audience for example if again the poster was targeted at teen girls then the poster could be found in a magazine such as 'Bliss' and 'Sugar'. You might also see the poster as an insert into films been released of a similar genre. 


Film posters were originally produced for exclusive theatres that would exhibiting the film poster was created for. In the United States posters were usualy returned to a nation wide operation calls the nantional screen service which printed and distrobuted most of the film posters to studios between 1940 and 1984. 

For my Film poster i have chosen to look at existing film posters that would be similar to the sort of genre that my film will be. By looking that the film poster above i am able to see that the colours that are used are very significant for the impact that the film poster will have on the audience. In this film poster that have chosen to use allot of red. This shows a darker and more violent feel to the poster, and cannotes to the audience that the film might be dark and violant. The images that are used are rather mysterious looking, equally creating this sort of sence to the film. The way that the characters are looking away from the audience also creates a sence of mystery. This is because if you cant look someone in the eye it cannotes being guilty. There is also a glow around the name of the film and around the bottom image, this shows that this is a main image and a main focus to the audience. The name of the actors is shown on the poster, this makes the audience aware of who starts in the film to make them recognise who they are if they like them,therefore making them want to go and watch the film more. The man in the middle of the poster is looking straight at the audience. This suggests to them that they are a main character as you are able to look right into him.